Birdsong is back on PURE radios
Posted on Monday, June 6th, 2011 at 11:21
Fans of former DAB station Birdsong can now get their fix of tweeting on PURE’s internet radios.
The radio maker has teamed up with the RSPB to put a library of bird sounds onto its Flow connected sets.
The service is launching to coincide with the RSPB’s ‘Make Your Nature Count’ summer survey and we’re told will help those taking part to identify birds in the garden or local park.
It contains 50 different types of UK birdsong – ranging from robins and blackbirds to the lesser spotted woodpecker and pied wagtail. The radios will also display scrolling text giving information about the birds. PURE’s touch-screen Sensia, as well as the company’s Lounge iPhone app will also feature illustrations of the birds to help identification.
The RSPB’s Bryan Bland says: “People in the UK love their garden birds and having a library of 50 different birds to listen to through the radio is a great way of bringing the outdoor inside. It’s great that owners of PURE radios with Flow Technology will be able to see and hear a bird from their kitchen window, and straight away find out more about it via their radio.”
Colin Crawford, PURE’s director of marketing, added: “We know that birdsong is extremely popular with our customers as it has consistently been the top alarm on Siesta Flow, our internet-connectedbedside radio, so we jumped at the chance to offer a RSPB endorsed library of birdsong as we know it will be a real hit with our customers as well as a great educational tool.”